South Korean tech giant Samsung has announced a new programme for the Indian Armed Forces Personnel that will allow them to buy Samsung smartphones and appliances with offers and discounts.
The consumer electronics brand has announced this programme with udChalo, and those interested in availing these special offers will be required to become verified customers and log in to the udChalo website, after which they will be redirected to Samsung.com for selection and purchase of products.
Armed Forces personnel using the Defence Purchase Program will get exclusive discounts and offers on Samsung Galaxy smartphones, tablets, wearables, TVs and appliances, said the company in a statement. They will also get free insurance cover on select products worth up to Rs 3,990. Additionally, all other consumer offers, including No Cost EMI, cashbacks and easy exchange will be applicable on these transactions.
“As India’s largest consumer electronics company, we are constantly innovating to create new shopper journeys and consumer affordability programs to make Samsung.com the most exciting destination for consumers. Our new employee purchase program will excite millions of defence personnel looking to access the latest technology across product categories,” said Akash Saxenaa, senior director, B2B Business, Samsung India.