Panasonic launches new range of connected washing machine, refrigerator and digital smart devices in India


2021-02-15 09:55:39

NEW DELHI: Panasonic announced the expansion of its IoT & AI enabled Connected Living platform – Miraie and launched a connected Refrigerator, Washing Machine, Wi-Fi Fan, ROMA Smart digital Switches and Smart WiFi Controller plugs and switches on the platform. The new range of Miraie appliances will be available across Panasonic brand shops, large format retail outlets and online platforms from next week onwards.
Panasonic’s new range of IoT-enabled devices come with advanced features – from notification alerts of wash cycle basis weather conditions to setting customised wash programs as favourites in Washing Machine to diagnosis mode in refrigerators to get updates of the refrigerator door, freezer door, ambient temperature and power supply to making existing switches WiFi-enabled via smart WiFi controller to manage switches across all rooms; consumers can operate their appliances from anywhere with a click of a finger through the Miraie app.
Using the Miraie platform consumers can also manage the e-warranties, and notifications about service requests. Along with this, using the platform users can also operate the devices via voice assistants.
Apart from this, the company has also introduced the home-grown Miraie application for Smart Android TVs and is made available in Hindi, Tamil languages with Telugu, Marathi and Bengali to be added soon.
Speaking at the launch, Manish Sharma, president & CEO, Panasonic India and South Asia, said, “The consumer durable industry is at the cusp of a massive technological revolution due to the pandemic that has pushed the adoption of IoT enabled appliances faster. The concept of ‘home as the new hub’ is here to stay, compelling consumers to upgrade their living spaces to ensure comfort and safety. And the expansion of Miraie is a testament to our commitment to providing smart capabilities aligned to the evolved aspirations of our consumers. We are looking to democratize technology and with Miraie, we aim to bring down the total cost of ownership as the platform sends users regular notifications for servicing requirements driving optimum output and efficient performance over time.”



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