Lenovo leads the tablet market in India, Samsung and Apple make gains


2021-02-26 09:01:00

Lenovo, the Chinese technology company, has emerged as the market leader in the Indian tablet market during CY 2020 (Jan-Dec) according to data from the IDC Worldwide Quarterly Personal Computing Device Tracker.
The Indian tablet market has seen shipments hit 2.8 million units leading to a growth of 14.7% year-over-year. “ It was a year of growth after declining for four consecutive years, mainly aided by the increased utility of tablets to support e-learning demand,” added the report.
Lenovo maintained the market leader and saw a 6.6% growth in its shipments over 2019. Additionally, the company also saw the biggest consumer year with 153% YoY growth in 2020. At the same time, it witnessed a 15.1% decline in its commercial segment.

Both Samsung and Apple ranked at second and third positions making gains. While Samsung gained in terms of shipments, Apple gained in terms of position in the Indian tablet market.
As per the report, Samsung is the top gainer and its “strong control on component supplies helped them to gain a 13-percentage point jump in their market share.” Not only this, but the South Korean tech giant also remained at the top spot in the consumer segment with shipments growing 157% over 2019.
Apple overtook iBall as the third biggest player in the Indian tablet market. The Cupertino-based tech giant saw a 13% YoY growth in its shipments. “Apple struggled with stock availability throughout the year. However, with their new launches, it was able to gain the crucial segment share in the second half of the year,” stated IDC.
iBall and Huawei were in fourth and fifth place. iBall witnessed a 69.9% decline in its shipments from the previous year, as according to the report, it struggled in managing the supplies during the pandemic that forced the vendor to have negative growth in both segments.
Overall, the consumer shipments reported an exceptional 59.8% growth over 2019. However, commercial shipments declined by 14.3% YoY as few government projects were postponed to 2021.



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