We’re excited to welcome @Codemasters to the EA family! 🚗💨 https://t.co/y3yYB94vmF
— Electronic Arts (@EA) 1613651659000
Game franchises like Grid and Dirt are seen as direct rivals of Need For Speed. EA has said that Codemasters will remain an independent group even after the acquisition.
In the blogpost, EA said: “During this time we’ve followed and admired our colleagues at Codemasters, who have created some of our favorite racing franchises such as Formula 1, DIRT, Project CARS and GRID. We have seen the team innovate racing game technology and make some of the most fun games we’ve ever played. We’re thrilled by this new opportunity to bring you even more racing games, more often. The union also unlocks the potential for us to create new innovative ways to interact with each other and enjoy our passion for racing games together.”