Bolo Indya the short video content platform has announced the launch of Bolo-Live. the company claims that it is the industry’s first live streaming support feature on an Indian short video platform for a wider audience. The Bolo-Live streaming feature comes with an integrated real time gamification in a form of gifting option where creators can be rewarded by their follower base basis the content quality, density as well as the engagement which can be redeemed in cash on the Bolo Indya platform.
According to the company, the platform currently has over 68 lakh users including 28.50 lakhs creators, spread across 14 languages. With the new service offering, Bolo Indya expects its creator income to grow by 300% by December 2021.
As part of Bolo-Live, creator partners on the platform will now have an added streaming feature to go live, to deliver their specialized skills-based services as well as other content to their follower base in the language of their choice. Users can send their live performing creators, a wider variety of digital gifts right from a Rs 10 rose to a space rocket of Rs 500 to a premium gift of Rs 1000. With real-time gamification, integrated in these broadcasting sessions, users can emerge as the top fans of their favorite creators in a broadcasting session and win incentives or goodies from their favorite creators
The most popular emerging categories for Bolo Live currently include Entertainment, Fitness, Comedy, Fashion & Lifestyle language learning etc. Average transaction size during live session starts from Rs 20-25 with more than 100 micro transactions happening for each broadcasting session already.
Commenting on the launch, Varun Saxena, founder and CEO Bolo Indya said, “…As we embark on a journey to enable a 360-degree stack of content consumption for our users and earning for creators, we are confident that Bolo Live will be able to be able to drive closer connect, bond and credibility amongst our users as well as creators and help them gain more revenues for their content creation ability.” he further added.