The cheapest Apple iPhone of 2020, iPhone 12 mini, seems to have not found too many takers. It certainly looks like, if an investor note is to be believed. Cupertino-based tech giant Apple is reportedly going to stop production of iPhone 12 Mini, the most affordable iPhone 12 lineup. The reason? Weak demand, reveals an investor note.
As per a report by Apple Insider, JP Morgan supply chain analyst William Yang has revised its 2021 iPhone build plan mix with a major impact on iPhone 12 mini. “Yang notes that given the seemingly weak demand for the iPhone 12 mini, the supply chain may stop producing it by the second quarter of 2021,” said the report.
In this note, Yang has reportedly included a much higher percentage of iPhone 12 Pro models. At the same time, Yang has also claimed that the iPhone 12 models are likely to see a drop in build number.
Why the iPhone 12 mini may be ‘discontinued’
Considering that the iPhone 12 is still doing quite well as per Yang, it might be that the size is a problem. With smartphones becoming the one-stop-shop for everything — from consuming content to editing docs — the iPhone 12 mini’s size could be a factor. The other factor could be the battery performance — being a small phone the mini has a smaller battery, which doesn’t last long.
Coming back to Yang’s figures, the analyst has maintained his build predictions for the first and second quarter of 2021 for the iPhone 12 and iPhone 12 Pro setting them at 56 million units and 41 million units, respectively. However, he has revised the mix of iPhone models and suggested that the build numbers of iPhone 12 Pro Max will be up by 11 million units and iPhone 12 Pro will be up by 2 million units.
In his investor note, Yang has also suggested that there could be a rise in iPhone 11 production too. The analyst revised iPhone 11 build numbers up by 8 million units.
The iPhone 12 Mini is the smallest iPhone of the iPhone 12 lineup and shares most of its specs with the iPhone 12, except screen size and battery life.