Apple AirPods Dominated TWS Earbuds Segment in 2020, Expected to Face Strong Competition in 2021: Report


2021-01-28 06:59:56

Apple AirPods had a commanding lead in the true wireless stereo (TWS) earphones segment in 2020, a new report shows. Overall TWS sales saw a significant growth of nearly 90 percent last year, and a majority of these TWS earbuds sold were from Apple. While the report does not specify the models, these numbers presumably include both the Apple AirPods and the Apple AirPods Pro sales. Apple has so far launched two generations of AirPods and one generation of AirPods Pro. Xiaomi followed Apple to come in second, but with significantly lower sales.

The report by Strategy Analytics says that TWS market grew by nearly 90 percent in 2020 and that the global Bluetooth headset sales were over 300 million units in the last year. The TWS market was dominated by Apple’s AirPods accounting for almost 50 percent of the total TWS sales. These presumably include the Apple AirPods, both first and second generation, as well as Apple AirPods Pro that were launched in 2019.

The graph shows that Xiaomi was second in line but with a significantly lower sales share in 2020. Samsung, Huawei, Realme, JBL, and Oppo followed next in descending order of sales.

Ken Hyers, Director at Strategy Analytics, pointed out that Apple could see its commanding lead shrink because of the competition from Xiaomi, Samsung, and Huawei in 2021. Brands such as Bose, Beats, Jabra, OnePlus, and others accounted for very small volumes, according to the report.

“Apple maintained a commanding lead in the TWS segment in 2020, but its commanding share is shrinking as competition intensifies. Strong competition is expected from Xiaomi, Samsung, and Huawei in 2021. The TWS headset market is already hugely overcrowded and despite a strong sales outlook, there will inevitably be consolidation in the years ahead,” Hyers said.

Hyers also said that the demand for Bluetooth headsets slowed down briefly during the first half of the year due to the pandemic, but the second half of the year saw a strong rebound. “The Work From Home shift benefitted the entire Bluetooth headset category in terms of sales volume growth,” he added.


What will be the most exciting tech launch of 2021? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

 



Source link

41 Comments

  1. MarcosEtess March 4, 2021
  2. WesleyUtiff March 6, 2021
  3. JasonLup March 8, 2021
  4. JasonLup March 8, 2021
  5. Randyabemi March 8, 2021
  6. Randyabemi March 9, 2021
  7. Jasonker March 11, 2021
  8. Jasonker March 12, 2021
  9. Jasonker March 13, 2021
  10. Wayneweday March 14, 2021
  11. Jasonker March 15, 2021
  12. Michaelzes March 16, 2021
  13. Ricardomus March 17, 2021
  14. Michaelzes March 17, 2021
  15. KevinLot March 18, 2021
  16. Ricardomus March 18, 2021
  17. KevinLot March 19, 2021
  18. Ricardomus March 20, 2021
  19. Terrymex March 22, 2021
  20. MarvinHag March 22, 2021
  21. Terrymex March 23, 2021
  22. Peterhed March 25, 2021
  23. MarvinHag March 26, 2021
  24. Peterhed March 26, 2021
  25. Peterhed March 26, 2021
  26. MarvinHag March 27, 2021
  27. Peterhed March 27, 2021
  28. Peterhed March 27, 2021
  29. Peterhed March 29, 2021
  30. Rafaeljap March 29, 2021
  31. VictorJonge March 30, 2021
  32. VictorJonge March 31, 2021
  33. Frankhem April 2, 2021
  34. Charlesget April 5, 2021
  35. Charlesget April 6, 2021
  36. Alfredted April 8, 2021
  37. HarryShife April 11, 2021
  38. Robertovob April 15, 2021
  39. ClaudScoox April 16, 2021
  40. Robertovob April 16, 2021
  41. Rafaelweilk April 19, 2021

Leave a Reply