App downloads in India grew by almost 30% year-on-year to 24.27 billion downloads in 2020. By app store consumer spend, India ranked 25th but saw 35% YoY growth in consumer spend through in-app purchases and subscriptions to $500 million, AppAnnie’s annual ‘State of Mobile’ report released on Wednesday, showed.
India continues to hold its place as the second-largest market worldwide for app downloads after China.
“If we assume the average user spends eight hours sleeping, that is equal to nearly 30% of all waking time spent on mobile. Games were the most downloaded and represented two out of every five downloads,” Lexi Sydow, senior insights manager, App Annie, told TOI.
2020 also saw Facebook-owned apps dominate monthly active users rankings in India as the now-contentious WhatsApp and Facebook emerged as top two apps in India on the basis of usage.
At an average 21.3 hours per month per user, time spent on WhatsApp grew 25% from 2019. Time spent on Facebook grew 15% YoY and Instagram recorded a 10% growth in usage in 2020.
With India banning the use of short videos app TikTok in June, the app was pushed down to the fifth among social apps compared to last year when it recorded the highest YoY growth of 240%.
Ludo King and PubG Mobile were the top games apps recording maximum most monthly active users.
Finance apps found special preference among Indians in 2020 as time spent by users on the top five investments and trading apps grew 75% year-on-year in India outpacing global growth of 55%.
At over 177 billion hours, video streaming, another key category, saw a 40% growth in time spent. YouTube and MX Player among the most-used apps recording 25% and 20% year-on-year growth respectively.
With people preferring to eat home-cooked food during Covid-19, the food and drink apps category saw a 35% decline in usage.
“While use of food delivery apps often peaked near the beginning of the pandemic in most markets, India had an initial decline due to logistical impacts before rising again in the summer,” AppAnnie said.
Interestingly, BevQ, Kerala’s liquor sale virtual queue management app, was the app with highest YoY growth in sessions followed by Domino’s Pizza and Fresh to Home.
With people confined to their homes, education apps, (170%), business apps (120%), health and fitness (80%) were among categories that experienced highest year-on-year growth in downloads in India.