Women investors’ interest in cryptocurrencies rising

2021-03-07 23:58:48

BENGALURU: More women are actively engaging with cryptocurrency as an asset class than ever before. Take Nirali Solani who heads a Mumbai-based family office. Until last March, she had stayed away from crypto as it was volatile. And then, she started reading whitepapers on it.
“I read them because I’m not from a tech background. I started with small investments, but my faith in the asset went up and now most of my personal savings go into Bitcoin and Ethereum. I’m a long term investor. I look at it as a store of value,” she says.
On India’s cryptocurrency exchange ZebPay, the average ticket size of women investors increased to Rs 5.7 lakh in the September-February period, compared to Rs 3 lakh in the March-August timeframe last year. About 15% of ZebPay investors are women, a monthly active user base of 4 lakh investors.
“Our target is to get the women investor base to 25% within a year,” says Vikram Rangala, CMO of ZebPay.
A survey by US digital currency investor Grayscale in 2020 showed that 47% of all female investors would consider a Bitcoin investment product (up slightly from 43% in 2019).
Cryptocurrency exchange CoinDCX cofounder Sumit Gupta said that 15% of its total investors were women in 2020, but this rose to 20% this year.

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