Wipro close to $500 million deal with Estee Lauder


2021-02-24 04:27:33

BENGALURU: Wipro is learnt to have won a $500 million contract from US cosmetics maker Estee Lauder, making it a significant deal under CEO Thierry Delaporte. Wipro will provide application development and maintenance and infrastructure management services.
Estee Lauder manufactures quality skin care, makeup, fragrance and hair care products and its products are sold in around 150 countries and territories under brand names including Estée Lauder, Clinique, Origins, MAC, Bobbi Brown, La Mer, Aveda, Jo Malone London and Too Faced. When TOI reached out to Estee Lauder, the company said, “We do not comment on speculation.” Wipro too said it doesn’t comment on market speculation.
Estee Lauder is betting big on technology for competitive advantage.
“An increasing portion of our global information technology infrastructure is cloud-based. This allows for a more scalable platform to support current and future requirements and improves our agility and flexibility to respond to the demands of the business by leveraging more advanced technologies,” its 2020 annual report showed.
It also mentioned focus areas over the next few years that include expanding its omni-retail capabilities, social selling, creating manufacturing and distribution facilities powered by technology and utilising predictive analytics to optimise supply-demand planning.
Wipro has ramped up a large deals portfolio after Delaporte came on board last June. TOI has reported on Tuesday that it has hired Stephanie Trautman as the chief growth officer.
Recently, Wipro won a deal from Telefonica Germany / O2 and its wider ecosystem to transform its business support systems and associated quality assurance for superior customer experience. Wipro said this is a high-value and first-of-its-kind engagement for Wipro in telecommunications.
However, Wipro didn’t disclose the deal size. It also signed its largest contract ever with German retailer Metro, which analysts estimate has a value of $700 million over five years, and has the potential to go up to $1 billion over following four years.
Phil Fersht, CEO of HfS Research, said, this is a significant win for Wipro and adds to the recent momentum inspired by Thierry Delaporte and his localized approach to sales and delivery.
“The Covid era has been good to Wipro as the firm finds its feet in the new structure and streamlined management layer. Picking up the EL brand adds some gravitas to the new approach that will bolster its retail and CPG approach as the pandemic lifts and enterprises explore more flexible outsourcing models.”



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