Hero Moto to launch 50 models over next five years


2021-01-22 00:28:13

NEW DELHI: Hero Moto, the country’s top-wheeler maker, crossed a record 100 million units in production, and is lining up an aggressive launch plan of 50 products and upgrades over the next five years, chairman Pawan Munjal said on Thursday as the company works to strengthen its premium portfolio with new partner Harley-Davidson.
Munjal said premium motorcycles and scooters will be a top focus area for the company,
which is expanding globally in markets in Latin and Central America, Africa and Asia.
Hero, which split from erstwhile partner Honda in 2011, is also focusing on electrics, where it is not only following an independent strategy but also through investments in startups like Ather.
Munjal said electrification in mobility is going to get stronger in coming years, opening up opportunities not only in India but even overseas.



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